Digital Marketing Training in Siliguri

Master digital marketing for online business growth


Rs. 14999     30%off

Course Overview

Unleash the potential of digital marketing and harness its power to promote businesses online. Our comprehensive course emphasizes Google Ads and Facebook Ads, equipping you with the expertise to drive targeted traffic, boost conversions, and maximize ROI in the dynamic digital landscape. Master the strategies, techniques, and insights necessary to achieve impactful results in the ever-evolving world of digital advertising.

Rs. 10499
Rs. 14999    30% off

What you’ll learn

This course includes:

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Drive targeted traffic, increase conversions, and maximize ROI with our expert-led training.

Rs. 10499
Rs. 14999    30% off

Who can take this course?

Course content

  • Understanding the core principles and fundamentals of digital marketing
  • Exploring the various digital channels and their impact on business growth
  • Recognizing the importance of digital marketing in reaching a wider audience and driving brand awareness
  • Gaining insights into the functionalities and benefits of Google Ads and Facebook Ads
  • Understanding the targeting capabilities and ad formats offered by each platform
  • Comparing the strengths and weaknesses of Google Ads and Facebook Ads for different marketing objectives
  • Mastering the art of crafting engaging and persuasive ad copy that resonates with the target audience
  • Exploring design principles to create visually appealing and impactful ad creatives
  • Understanding the importance of storytelling and emotion in capturing users’ attention and driving conversions
  • Utilizing demographic, geographic, and behavioral targeting to reach specific customer segments
  • Implementing audience segmentation strategies to tailor ad messages for different user groups
  • Leveraging remarketing techniques to re-engage with users who have previously interacted with your brand
  • Setting up tracking mechanisms to monitor key metrics and performance indicators
  • Analyzing campaign data to gain insights into user behavior and ad performance
  • Using analytics tools like Google Analytics to measure the effectiveness of your digital advertising efforts
  •  Defining relevant KPIs to evaluate the success of your campaigns
  • Implementing optimization strategies to improve click-through rates, conversion rates, and overall campaign performance
  • Benchmarking your campaign performance against industry standards and competitors to identify areas for improvement
  • Uncovering advanced targeting options, ad extensions, and ad scheduling in Google Ads
  • Diving into Facebook Ads Manager to leverage advanced audience insights and ad formats
  • Exploring retargeting, lookalike audiences, and custom audience creation techniques for precise targeting
  • Aligning digital advertising efforts with overall marketing objectives and brand messaging
  • Coordinating digital campaigns with other marketing channels such as email, social media, and content marketing
  • Implementing cross-channel attribution to understand the impact of digital advertising within the broader marketing mix
  • Keeping pace with the ever-evolving digital landscape and industry trends
  • Exploring new advertising formats, platforms, and technologies that can enhance campaign performance
  • Embracing innovation and adopting agile strategies to adapt to changing consumer behavior and market dynamics

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