Responsibilities
- 01Plan and run digital marketing campaigns across SEO, SEM, social media, email and content marketing
- 02Do keyword research, on-page SEO and link building to improve Google rankings and organic traffic
- 03Set up and optimise Google Ads and Meta Ads (Facebook and Instagram) campaigns to generate leads at a lower cost per lead
- 04Manage social media marketing: content calendars, posting, community engagement and follower growth
- 05Work with content writers and designers on blogs, landing pages and ad creatives that convert
- 06Track results in Google Analytics 4, Search Console and Tag Manager, and share monthly reports on traffic, leads, CPC and ROAS
- 07Stay updated with Google algorithm changes, SEO trends and digital marketing best practices